Brand seeding with soul

From Seoul to Europe,
Brand Seeding with SoulPlus.

We connect Korean brands with creators, retailers and trusted partners across Europe.

Find your path

Why seeding first

Visibility. Trust. Distribution.

Seeding is the first step to entering Europe — creating visibility, building trust and opening distribution channels.

20+: Event partners
300+: Sales channels
200+: Creators / Influencers

Connected with soul

Trusted Partnerships

A trusted network across marketing, wholesale, retail, exhibitions, festivals and creator partnerships.

Korean beauty brands supported and presented by SoulPlus — Korean Brands

Institutional and strategic organizations connected with SoulPlus — Institutions & Strategic Partners

European retail, event, media and distribution partners connected with SoulPlus — European Channels & Events

Across Europe

On-site Experience

Exhibitions, pop-ups, beauty classes and cultural events that turn moments into meaningful brand experiences.

2023

Aug

COSMETICA HANNOVER Hannover, Germany

SoulPlus at COSMETICA HANNOVER

Sep

COSMETICA WIESBADEN Wiesbaden, Germany

SoulPlus at COSMETICA WIESBADEN

Sep

BEAUTY DAYS WARSAW Warsaw, Poland

SoulPlus at BEAUTY DAYS WARSAW

Sep

K-Street Festival Paris, France

SoulPlus at K-Street Festival in Paris

Sep

Milano Fashion & Jewelry Milan, Italy

SoulPlus at Milano Fashion and Jewelry in Milan

Oct

Beauty Forum Munich, Germany

SoulPlus at Beauty Forum in Munich

Nov

Baltic Fair Riga, Latvia

SoulPlus at Baltic Fair in Riga

Nov

BEAUTYTIME - OFFERTA Karlsruhe Karlsruhe, Germany

SoulPlus at BEAUTYTIME - OFFERTA Karlsruhe

Dec

Beauty Class London, UK

SoulPlus beauty class in London

2024

Mar

BEAUTY FAIR DÜSSELDORF Düsseldorf, Germany

SoulPlus at BEAUTY FAIR DÜSSELDORF

Jan

Beauty Class Frankfurt, Germany

SoulPlus beauty class in Frankfurt

May

K-Street Festival Paris, France

SoulPlus at K-Street Festival in Paris

Aug

Museumsuferfest Frankfurt, Germany

SoulPlus booth at Museumsuferfest in Frankfurt

Visitors at the SoulPlus Museumsuferfest event

Sep

BEAUTY DAYS WARSAW Warsaw, Poland

SoulPlus at BEAUTY DAYS WARSAW

Sep

Beauty Class

SoulPlus beauty class in September 2024

Sep

Korean Culture Day Frankfurt, Germany

SoulPlus at Korean Culture Day in Frankfurt

Sep

Milano Fashion & Jewelry Milan, Italy

SoulPlus presentation at Milano Fashion and Jewelry

Oct

KCON Frankfurt Frankfurt, Germany

Oct

Korean Film Festival Frankfurt, Germany

SoulPlus at the Korean Film Festival in Frankfurt

Oct

Beauty Forum Munich, Germany

SoulPlus at Beauty Forum in Munich

Oct

Korea Expo Paris, France

SoulPlus at Korea Expo in Paris

Nov

Beauty Class Paris, France

SoulPlus beauty class in Paris

SoulPlus beauty class presentation in Paris

Nov

Beauty Class Düsseldorf, Germany

SoulPlus beauty class in Düsseldorf

Nov

I Love Me Helsinki, Finland

SoulPlus at I Love Me in Helsinki

Dec

Pop-up Store Paris, France

SoulPlus pop-up store in Paris

2025

Jan

123 Seollal Festival Lille, France

SoulPlus at the 123 Seollal Festival in Lille

Feb

Korean Tours Festival Tours, France

SoulPlus at the Korean Tours Festival in Tours

Mar

BEAUTY FAIR DÜSSELDORF Düsseldorf, Germany

SoulPlus at BEAUTY FAIR DÜSSELDORF

Apr

Taste of Korea Frankfurt, Germany

SoulPlus at Taste of Korea in Frankfurt

May

Korea Expo Paris, France

SoulPlus at Korea Expo Paris in 2025

SoulPlus at Korea Expo Paris in 2025

May–Nov

Korea Klass Mini Popup Frankfurt, Germany · Saturdays

Korea Klass Mini Popup in Frankfurt

Jun

Korea Food Fair Frankfurt, Germany

SoulPlus at Korea Food Fair in Frankfurt

Jul

You Korea Festival Frankfurt, Germany

SoulPlus presentation at You Korea Festival

Visitors at You Korea Festival in Frankfurt

Sep

K-Street Festival Paris, France

SoulPlus at K-Street Festival Paris in 2025

Sep

Milano Fashion & Jewelry Milan, Italy

SoulPlus at Milano Fashion and Jewelry in 2025

Sep

Woori Festival Toulouse, France

SoulPlus at Woori Festival in Toulouse

Oct

Korean Film Festival Frankfurt, Germany

SoulPlus at Korean Film Festival Frankfurt in 2025

Dec

UJU GLOW Pop-up Düsseldorf, Germany

UJU GLOW pop-up in Düsseldorf

2026

Mar

BEAUTY FAIR DÜSSELDORF Düsseldorf, Germany

SoulPlus booth at BEAUTY FAIR DÜSSELDORF in 2026

SoulPlus presentation at BEAUTY FAIR DÜSSELDORF

Jun

HiddenGems Popup Frankfurt, Germany

HiddenGems pop-up display in Frankfurt

Jun

Frankfurt K-Food Fair Frankfurt, Germany

Frankfurt K-Food Fair event experience

Jun

Koreanische Bildungs- und Karrierekulturmesse Frankfurt, Germany

Korean education and career culture fair in Frankfurt

Visitors at the Korean education and career culture fair

SoulPlus presentation at the Korean education and career culture fair

Aug

Korea Official VIP Reception Frankfurt, Germany

Korea Official VIP Reception in Frankfurt

The people behind SoulPlus

Creators of connection

Yongmin Na, Co-Founder and CEO of SoulPlus

Yongmin

Co-Founder & CEO

Korea Business Relations
Brand Sourcing & Distribution
Event Planning & Operations
Stage & Exhibition Design
Buyer Relations & Business Matching

Jaehee Kim, Co-Founder and CEO of SoulPlus

Jaehee

Co-Founder & CEO

European Business Development
Sales & Distribution
B2B Partnership Management
Client Relations & Communication
K-Beauty Education

Choose your journey

How can we grow together?

Select the path that best describes you.

Let's create momentum

Start a conversation.

Tell us where you want to go. We'll connect the right people, channels and next steps.

info@soulplus.eu